A Nonprofit’s Guide to Effective End of Fiscal Year Dos and Don’ts for Donation Requests

As the fiscal year comes to a close, your nonprofit has one final opportunity to make an impact. But how do you create a compelling donation request without being too aggressive? How do you balance urgency with gratitude while maintaining a positive connection with your members? We’ve got you covered with essential dos and don’ts for end-of-year donation solicitations that will help your mission shine and continue to build on your strong relationships.  

Do: Personalize Your Appeals 

Your supporters aren’t just names on a mailing list—they’re real people with real connections to your cause. Address them by name, acknowledge their past contributions, and let them know exactly how their donation will continue to support your cause. Personalized postcards or mailers from MissionPrint can add a tangible touch to your appeal, making your message feel more personal and impactful. A focused, sincere message can be the key to securing that last-minute donation.  

Don’t: Be Too Pushy 

Yes, it’s crunch time. Yes, those funds are critical. But no one wants to come across as desperate. Instead of bombarding supporters with frantic messaging, focus on the positive impact of their potential gift. Highlight specific programs, stories, or outcomes that their donation can support—and keep the tone as warm and welcoming. 

Do: Offer Multiple Ways to Give 

Make it easy for donors to contribute by providing a variety of giving options. Think printed mailers, QR codes, online donation portals, and even text-to-donate options. Integrate QR codes on your tablecloths, banners, or even printed postcards to make giving as easy as a quick scan. Convenience is key when the clock is ticking, and every minute counts when you’re racing to the end-of-year finish line! 

Don’t: Forget to Follow Up 

Once the fiscal year wraps up, don’t let those donors slip through the cracks. Send a timely, heartfelt thank-you note that acknowledges their gift and provides a brief update on how their contribution will be used. This not only reinforces donor appreciation but also sets the stage for future asks. 

Do: Utilize Eye-Catching Print Materials 

In the digital age, a well-designed print piece can capture attention and stand out amid the overwhelming volume of emails. Think impactful postcards, donor impact reports, or eye-catching banners that draw attention at events and donor meetings. MissionPrint’s customizable print products, like these banners and postcards, convey your message with style and substance—all while staying within your budget. 

Don’t: Neglect Your Branding 

End-of-year donation appeals should be visually cohesive with your nonprofit’s overall branding. Keep colors, fonts, and messaging consistent to create a polished, professional look that fosters trust and recognition. And remember—your printed materials are an extension of your mission, so make every piece count. Keep your branding consistent across all printed materials—from tablecloths at donor events to A-frames promoting your campaign at high-traffic areas. MissionPrint can help you create cohesive, budget-friendly products that keep your brand top of mind. 

Close With Meaning and Momentum 

The end of the fiscal year is a prime opportunity to engage your members – reaching out to supporters one more time before the deadline can make all the difference. Many donors plan their giving around this time of year and a timely, heartfelt appeal can inspire that crucial final gift. Whether you need yard signs to raise awareness or postcards to thank donors, MissionPrint offers everything you need to create personalized, powerful, and memorable fundraising materials that help your nonprofit finish the year strong.